Paid advertising is a great way to promote your business and get it noticed by potential customers. However, with so many options available it can be difficult to know if you should DIY (Do-It-Yourself) or hire an experienced professional to do the work for you.
DIY paid advertising can be beneficial when done correctly, as it gives businesses control over how their ads are created, what platforms they’re run on, and how much money is spent. DIY paid advertising also allows businesses to experiment with different strategies quickly without committing too much time or money upfront. On the other hand, hiring a professional offers advantages including more efficient placement of ads and the ability to access analytics that accurately measure results in real-time.
The rise of the internet has allowed businesses of any size to get their message out to potential customers fast and cost-effectively. One of the most popular methods of reaching a wide audience is through paid online advertising, also known as pay-per-click advertising (PPC). DIY online paid advertising is a great way for businesses to get started in digital marketing as it allows them to control their budget, target their ads, and measure the success of their campaigns.
Types of paid adverting platforms for digital marketing
There are many different types of paid advertising platforms available. Some of the most popular include:
- Google Ads: A platform that allows you to create ads that appear at the top of Google search results and on partner websites.
- Facebook Ads: A platform that allows you to create ads that appear on the Facebook and Instagram social media platforms.
- Instagram Ads: A platform that allows you to create ads that appear on the Instagram social media platform.
- Twitter Ads: A platform that allows you to create ads that appear on the Twitter social media platform.
- LinkedIn Ads: A platform that allows you to create ads that appear on the LinkedIn professional networking platform.
- YouTube Ads: A platform that allows you to create ads that appear on the YouTube video sharing platform.
- Bing Ads: A platform that allows you to create ads that appear on the Bing search engine and its partner websites.
- Amazon Advertising: A platform that allows you to create ads that appear on the Amazon marketplace.
- TikTok Ads: A platform that allows you to create ads that appear on the TikTok social media platform.
- Snapchat Ads: A platform that allows you to create ads that appear on the Snapchat social media platform.
Each platform has its own unique features and targeting options, and it’s important to choose the one that best aligns with your business goals and target audience.
The pros and cons of DIY online paid advertising
Pros:
- Lower cost: DIY advertising can be less expensive than hiring an agency or professional to handle your advertising campaigns.
- Greater control: By handling the advertising yourself, you have more control over the messaging and targeting of your ads.
- Flexibility: You can adjust your campaigns and strategies on the fly, and quickly test different tactics to see what works best.
Cons:
- Time-consuming: DIY advertising can be time-consuming and requires a significant investment of time and effort to learn the ins and outs of the various platforms and tools.
- Limited expertise: Without professional experience in advertising, you may not be able to fully leverage the capabilities of the platforms or create as effective campaigns as a professional.
- Limited resources: DIY advertising may also be limited by the resources available to you. You may not have access to the same tools and data that an agency or professional would have.
- Increase cost on ad spend: DIY advertising can be costly if you are using guesswork rather than proven strategies. Working with an agency or professional can increase ROAS.
Overall, DIY paid advertising can be a great way to save money and have more control over your campaigns, but it also requires a significant investment of time and effort to be successful. It’s important to weigh the pros and cons and decide if it’s the right approach for your business.
Should I DIY online paid advertising for my coaching business?
Whether or not you should do DIY paid advertising for your coaching business depends on a number of factors, including your budget, marketing goals, and experience with advertising.
If you have a limited budget and are willing to invest time and effort into learning the ins and outs of advertising, DIY paid advertising may be a good option for your coaching business. However, if you have the budget and prefer to focus on your coaching business, you may want to consider hiring an agency or professional to handle your advertising campaigns.
It’s important to evaluate your own situation and decide what the best approach is for your business. One thing that you can do is to start experimenting with a small budget, and see if you get the results you want before investing a lot of money and time on it.
When to call in the professionals to do your paid advertising for your coaching business?
There are a few situations where it may be beneficial to hire professionals to handle your paid advertising for your coaching business:
- When you have a larger budget: Hiring an agency or professional to handle your advertising campaigns can be more expensive than doing it yourself, but it can also be more effective. If you have a larger budget, you may be able to achieve better results with a professional’s help.
- When you don’t have the time: Paid advertising can be time-consuming, and if you are running a coaching business, your time may be better spent on coaching activities. Hiring professionals to handle your advertising can free up your time to focus on other aspects of your business.
- When you lack expertise: If you lack experience or knowledge of advertising, it can be difficult to create effective campaigns and fully leverage the capabilities of the platforms. Hiring professionals with experience in advertising can help you create more effective campaigns.
- When you want to scale: If you’re looking to scale your coaching business quickly, a professional can help you to do that. They can help you to maximise your efforts and help you to reach your target audience in a more effective way.
- When you want to get more advanced targeting: If you’re looking to target a specific audience, such as a certain age range, location, or interests, hiring a professional with access to advanced targeting tools can help you to achieve that.
Overall, if you have the budget and want to maximize the effectiveness of your advertising campaigns, or if you lack the time, expertise, or resources to do it yourself, it may be worth considering hiring professionals to handle your paid advertising for your coaching business.
Which online paid advertising platform is best for my coaching business?
If you’re a coach looking to increase your business visibility and expand your reach, paid advertising can be a powerful tool. But with so many platforms available—from Google Ads to Facebook Ads—it can be hard to know which one is right for you.
The key is to start small and test different strategies on various platforms to find what works best for you. Test different copy and images to see what resonates with your target audience. Track your results to see which campaigns are working and which ones need improvement. And remember, even if the results aren’t immediate, keep testing and tweaking until you find the winning combination.
The best paid advertising platform for your coaching business will depend on your specific business goals and target audience. However, there are a few platforms that are particularly well-suited for coaching businesses:
- Facebook Ads: Facebook and Instagram are popular social media platforms with a wide range of targeting options, making it easy to reach your target audience. Facebook allows you to create ads that appear on the Facebook and Instagram social media platforms.
- LinkedIn Ads: LinkedIn is a professional networking platform, and it can be an effective way to reach business professionals, executives, and other decision-makers. You can target your ads by job title, industry, company size, and more.
- Google Ads: Google is the most popular search engine, and Google Ads allows you to create ads that appear at the top of Google search results and on partner websites. This can be an effective way to reach people who are actively searching for coaching services.
- YouTube Ads: YouTube is a great place to target people who are looking for information or inspiration. You can create video ads that appear before, during, or after other videos on YouTube.
- Instagram Ads: Instagram is a visual-based platform, and it can be an effective way to reach people who are interested in personal development and lifestyle. Instagram allows you to create ads that appear on the Instagram social media platform.
Ultimately, the best online platform for you will depend on your specific business goals, target audience, and budget. It’s important to do your research, test different platforms, and see which one works best for you.
